It's always interesting to witness when an established company (Amazon, for example) decides to set up a referral program. Today, let's look at one of Google's.
Here's the pitch, explaining what you need to do and what's in it for you:
There are three simple panels describing the actions you need to take:
Here's the signup page:
Fairly straightforward, though maybe the form could be a little more presentable.
Once you've signed up, you'll receive a referral email in your inbox.
Here's what the referral email looks like:
Let's look a little closer at the step-by-step explainer:
The visual style follows Google's flat, material design aesthetic, which makes it look warm and familiar to any Google user.
Interesting to see that Google uses a URL shortener in the form of https://goo.gl/
You'll also receive the following as a PDF attachment in the referral email:
All in all, a pretty simple, no-frills referral program that's straightforward and effective.