Features | ReferralCandy

Programs

Run referral. Run affiliate. Or run both.

Two programs, same install. Most merchants start with one and add the other later — there’s no migration, no extra subscription.

Referral Marketing

Your customers bring the next customers.

Every order generates a unique referral link and code. Friends buy, rewards fire, revenue is tracked — automatic, no manual work.

$1.5M+ in referral revenue · Branch Basics

Unique referral links and custom codes
Cash, store credit, and tiered rewards
Post-purchase widgets and on-site embeds
Real-time analytics and fraud detection

See referral marketing

Affiliate Marketing

Pay partners when their audience converts.

Recruit creators, publishers, and loyal customers. Branded signup, custom coupon codes, automated payouts, one monthly invoice — no 1099 grind.

$500K in affiliate sales at 41% ROI · Toki

Branded affiliate signup and approval
Flat, percentage, tiered, or LTV commissions
Per-partner custom commission campaigns
Automated PayPal, Tremendous, bank transfer
Brand Lift content-to-sale attribution

See affiliate marketing

Both programs run side by side. Same dashboard, same rewards engine, same payout schedule.

Inside the platform

The four surfaces every merchant ends up using.

From the customer-facing widget to the back-office attribution view — everything your customers and your team see.

Rewards engine

Pick a reward, set a rule, watch it fire.

Percentage discount, flat dollar, store credit, cash, or gift card. Set tiers that climb with volume. Customize the reward differently for the referrer and the friend if you want — every campaign is its own ruleset.

Affiliate portal

Partners log in to see what they earned.

Every affiliate gets their own dashboard — link, code, pending and paid commissions, downloadable creative. They update their PayPal email themselves. You stop being the support desk.

Customer widget

The ask appears where the customer is already excited.

Post-purchase widget on the receipt page, embedded signup forms in the customer portal, branded landing pages for advocates and affiliates. Your customers don’t have to look — the program shows up at the moments that convert.

Real-time analytics

See what’s working, attribute the revenue, scale what’s working.

Real-time revenue and traffic, top referrers and top affiliates, link vs. code attribution, fraud detection. Pipe the data into Klaviyo, Google Analytics, and your ad pixels so the channel that actually drove the sale gets the credit.

Brands already doing it.

★★★★★

More than $1.5M in referral revenue.

It’s worked really well in the background, and we’re proud of achieving a 10% referral rate.

Tim MurphyCEO · Branch Basics

★★★★★

$500K in affiliate sales at 41% ROI.

ReferralCandy has allowed us to activate our amazing community of moms who love Toki to become ambassadors for the brand.

DevanFractional CMO · Toki

★★★★★

$600K in lifetime referral sales at a 22.25% referral rate.

ReferralCandy had a very easy-to-add, straightforward approach. Getting customers to be the driving voice for how other customers find us has been huge for all metrics.

Stephen CalsbeekCo-Owner · Farm Hounds

Support

Frequently asked questions

The questions that come up most when teams are evaluating the platform.

Can I run referral and affiliate programs at the same time?

Yes — one install, two programs, side by side. Customers can earn through your referral program while external creators run on your affiliate program, and everything reports into the same dashboard. You only pay one subscription.

Do you have a loyalty or points program?

Not as a dedicated loyalty product. What we do offer is store-credit rewards that function as a lightweight loyalty mechanism — every successful referral earns credit your customers can redeem on their next order. Merchants who want a points-based loyalty engine usually run a dedicated app alongside ReferralCandy.

Does ReferralCandy work outside Shopify?

Yes. One-click on Shopify, BigCommerce, and WooCommerce. Plugin or email-based install for Magento, custom stores, and headless setups. Same features, same pricing across platforms.

Can affiliates promote specific products or categories?

Yes. Each affiliate campaign can be scoped to particular collections, products, or SKUs. Pair with unique coupon codes so the partner’s link and code both enforce the same rules.

How long does it take to launch?

Most Shopify merchants install, set commission or reward rules, and publish the signup page in under an afternoon. Connecting Klaviyo flows and writing the first email sequence is usually the step that takes the most time.

Can I import existing affiliates or advocates from another tool?

Yes. CSV import brings over affiliate lists, and existing coupon codes transfer too. We’ve migrated merchants from Refersion, GoAffPro, Commission Junction, Grin, Affiliately, and UpPromote — tell us which one and we’ll walk you through it.

One platform. Two programs. Every feature your team will ask about.

Run referral. Run affiliate. Or run both.

Your customers bring the next customers.

Pay partners when their audience converts.

The four surfaces every merchant ends up using.

Pick a reward, set a rule, watch it fire.

Partners log in to see what they earned.

The ask appears where the customer is already excited.

See what’s working, attribute the revenue, scale what’s working.

Connects with your stack.

Brands already doing it.

Frequently asked questions

One install. One dashboard. Two separate programs.