Customer Loyalty

Most loyalty programs reward the wrong behaviors in points no one understands. Loyalty Campaigns on ReferralCandy pay cashback in store credit instead.

You launched a loyalty program because the math seemed obvious. Bain & Company's research shows that increasing customer retention by just 5% can boost p...

The data is consistent across every major loyalty research firm: most points expire unused, most members disengage, and the programs designed to build loyalty often end up undermining it.

Ready to transform your ecommerce business with a membership program? Start by surveying your best customers to understand what they'd value most, then design a simple first version of your program that you can launch and iterate quickly. The perfect time to start building recurring revenue and loyal customer relationships is right now.

Promo code abuse prevention guide for ecommerce: stop unauthorized sharing, multi-account fraud, and reseller exploitation with smarter code design, verification rules, real-time monitoring, and enforcement that protects margins.

Referral loyalty integration links repeat purchases with friend referrals so brands grow faster using shared incentives instead of separate programs.

Discover the top Shopify loyalty apps to boost repeat sales, deepen customer relationships, and drive sustainable growth. Compare the best Shopify apps and loyalty tools in one guide.

With our expert insights, you'll be able to make an informed decision about whether a loyalty program is the right investment for your ecommerce brand.

Customer lifetime value, or CLV, is one metric ecommerce brands should be tracking closely to really grow. Here's what experts share about improving their CLV!

When you expressing your gratitude as a brand, your customers feel more valued. Here are 9 ways to thank your customers while building loyalty and word of mouth!

ReferralCandy vs Yotpo: why merchants who just want a referral program leave the suite -- in their own words. An honest take on who should pick which.