fashion

When is the right time to prepare for Black Friday and what strategies work? This article answers both of those questions and more.

In the world of luxury bags, Louis Vuitton is the Mercedes. Classy, esteemed, and instantly recognizable. What makes it so successful? Check it out here.

Alo is the fastest growing ecommerce brand, by uniting wellness, celebrities and yoga practitioners with fashionable, comfortable activewear.

You can't talk about Christy Dawn's dresses without mentioning their mission or values. Here's how they crafted their brand story.

ModCloth started as a simple online store where Co-Founder and Chief Creative Officer Susan Gregg Koger would sell her preloved vintage closet finds.

Fashion marketing is highly competitive. Here are the best fashion marketing examples from Nike and Rent the Runway to Chanel and Threadless.

As of 2018, Patagonia is worth $1 billion! This is a surprise given that the brand promotes anti-consumerism, environmental causes, and fair trade.

Fashion designer Kate Spade launched her own line of handbags in 1993. Since then, the company has successfully created retail outlets around the world.

Calvin Klein has conquered the world of fashion. How did Calvin Klein achieve fame and fortune? We have all the details here for you. Check it out.

See how Burberry does their marketing and learn from them.

How does Dior continue its rise to the top? In part, through clever marketing strategies focused on social engagement and content. Check it out right here.

How did Prada achieve such stratospheric revenue? In part, through innovative strategies that cater to its digitally-savvy consumers.

Brian Spaly and Andy Dunn detected a demand for better-fitting men’s pants. So, how did they do it? We have all you need to know here.

How does Gucci stay on top? In part through marketing strategies that focus on creating an immersive eCommerce experience. Check it out.

According to Forbes, Hermes is worth more than $36.4 billion. And last 2016, the brand's revenue was an astounding $5.2 billion! How? Take a look.

A List of 13 Snazzy Referral Programs in Fashion eCommerce. Let these stylish brands inspire you to gain more customers and sales through referral programs!

In his first year of business, Louboutin sold 200 pairs of shoes. In 2012, he sold 700,000. How did he get to such scale and influence? Check it out here.

How does Zara maintain such financial success and popularity without spending big on marketing and advertising? Take a look.

How did ASOS do it, how did they build such a popular and successful brand? Well, they used brilliant marketing strategies. Check out what they used here.

As if a glutton for punishment, in the 1970s, Vans began to market its shoes to skateboarders, the cultural lepers of sun-kissed California.

Just a few years back, no one heard of the name Daniel Wellington, but now everyone does! Check out how they sold a million watches in a year right here.

Charles & Keith is a fast-fashion retailer that has achieved much international success. How did they do it? We have all the details here. Check it out.

In just two decades, Uniqlo grew from one single suburban retail outlet in Hiroshima, Japan to the fashion behemoth that it is today. How? Take a look.

Victoria’s Secret dominates 35% of the lingerie market. Young women happily splurge on their Victoria’s Secret lingerie. How? Take a look.

How did Black Milk grew to such a scale, where they're now revered like a cult? We have all the details here. Check it out.

Fashion ecommerce can be hard, but you need not fight alone. Here are 14 quotes about challenges faced by successful fashion-tech founders to motivate you!

There are millions of consumers and there are thousands of businesses popping up to serve them. How do you get in on that action? Take a look.

Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.