Case Studies
5 Ways Vans Found Their Target Market of Rebels & Misfits
As if a glutton for punishment, in the 1970s, Vans began to market its shoes to skateboarders, the cultural lepers of sun-kissed California.
Case Studies
How TOMS Shoes Built A Multi-Million-Dollar Movement
TOMS Shoes has grown from selling shoes out of an apartment to a $300m+ company in just 9 years, giving away over 45 million pairs of shoes to charity.
Case Studies
Marketing Strategies: How Converse Positions Itself Boldly
Converse has the conviction to define themselves by what they're not. They've got a finger on the pulse of their market. And a really nice Facebook photo.